AUDIOVISUAL DIRECTOR · ADVERTISING · GENERATIVE AI
A newaudiovisual direction
Advanced artificial intelligence toolswith a cinematic language
View work ↓
FEATURED PROJECT
SuperEscolares 2Una mente sana
ANIMATION · 2025 · 5 MINUTES
The world’s most selected Spanish-language short film made with AI.
Selected work
A selection of work combining direction, storytelling, visual design and new artificial intelligence tools.
Technology expands what is possibleVision, sensitivity and creative judgement
still belong to the director
Talks and teaching
A practical perspective on integrating AI into audiovisual creation without losing judgement, craft or narrative intent.
News and interviews
“AI democratizes the tools, but it does not replace the director’s vision”
35 Milímetros ↗
“SuperEscolares 2 Una mente sana”: Spain’s most awarded AI-made short film
Diario Más Noticias ↗
An animated short about children’s mental health breaks festival records
ICTAN–CSIC ↗
“SuperEscolares 2”, the Spanish AI-made short taking festivals by storm
Producción Audiovisual ↗“SuperEscolares 2 Una mente sana”: the AI-made short film opening up debate in cinema
Evasión Diez ↗
Íñigo Echávarri: “AI is here to stay”
Europea Media ↗Audiovisual director,
producer and creative
Íñigo Echávarri has more than fifteen years of experience developing projects for leading agencies and brands. He is the founder of Slogan Producciones and works across advertising, branded content, animation, film, corporate video and event video.
His work combines live-action shoots, post-production, motion graphics and generative artificial intelligence. He has worked for brands and institutions including Coca-Cola, Pepsi, Nespresso, Lexus, LaLiga, Vodafone, Facebook, IBM, Starbucks, TAG Heuer, Max Factor, Sanitas, Hoss Intropia and Monopoly, among others.
Full bio and filmography at Slogan Producciones ↗SPAIN · AVAILABLE WORLDWIDE